Social Media Marketing

Are you wondering if using social media is right for your business? The short answer is “Yes”! Gone are the days of only using it to keep in touch with distant relatives or to share photos of our pets. Consumers now expect their favorite brands to be on the same social media sites they frequent.

With the rise of social media, small businesses are now able to:

• Engage directly with their customers
• Create brand awareness in niche markets
• Cut out expensive traditional forms of marketing
• Better understand the demographics of their followers
• Effectively target potential customers

Consider these statistics:

• Over 70% of US online adults use some form of social media networking. (Heidi Cohen)
• Multi-platform use is on the rise: 52% of online adults now use two or more social media sites. (Pew)
• 51% say social opinions influence their purchase decisions (Digital Marketing)
• 46% “count on social media” when buying online. (leaderswest Digital Marketing Journal)
• Nearly a quarter of Facebook users login at least five times per day. (Jeff Bullas)
• 47% of Americans say Facebook is their #1 influencer of purchases. (Jeff Bullas)
• 56% of online adults 65 and older use Facebook. This represents 31% of all seniors.
• Roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half of all Instagram users (49%) use the site daily. (Pew)
• 50% of internet users with college educations use LinkedIn. (Pew)
• 42% of online women now use Pinterest, with 13% of online men using the platform. (pew)

Should you use Facebook, LinkedIn, Twitter, Pinterest or Instagram? Speaking of, what is Instagram? We hear questions like these often from our clients.

Knowing which social media platform you should be using is critical to your overall objectives. In addition, it is also important to develop strategic plans to make the most of your social media marketing efforts. With the ever changing social media tools and marketing strategies, even the most experienced marketer can feel whiplash at times, let alone for a small business owner with limited resources or time.

How We Help

At True Blue Media, we have designed packages that help you meet your objectives. We offer setup and content management services for Facebook,Twitter, LinkedIn, Google+, Youtube, Instagram and Pinterest. We can also perform audits of your existing social media accounts to make sure you are utilizing the appropriate tools for the greatest impact.

* Posts are across all platforms
**Ad fees are not included.